Hi there! I’m Stacey, the founder and chief creative at Lucky Blue — a home decor shop and strategy studio that helps vacation home and short-term rental owners create memorable, welcoming spaces through custom and classic decor, and with property audits that put my fresh eyes on your listings.

If you’re here, you’re probably a vacation rental owner looking for a little direction on how to spruce up your listings and your properties. Woo-hoo! That’s my jam. Finding small, thoughtful ways to insert personality can truly uplevel a space, and it’s always been my mission to make that feel approachable and easy.

I’m passionate about (read: obsessed with) creating easy-to-incorporate, impactful changes that help short-term rental owners stand out — without overwhelm. If you’re tired of endlessly scrolling Amazon, bouncing between big box stores, or waiting for the perfect local boutique find, I’m here for you.

Over time, though, I realized something important:

Most hosts don’t just struggle with what to buy — they struggle with clarity. 

Clarity around what they need to do to improve their listings and compete on OTAs and with their own direct booking websites.

Clarity around who their ideal guests are, and who they want to attract and welcome into their properties.

Clarity around how to market their properties and show up in a way that feels authentic, without getting burned out.

That’s what led me to expand Lucky Blue beyond products and into strategy.

Today, in addition to decor, I help women-led brands — especially vacation rental owners and other service-based business owners — gain clarity around their messaging, offers, and digital presence using my Clarity + Presence Framework.

This framework is built on a simple belief:

You don’t need to show up louder — you need to show up clearer.

By focusing first on clarity, your presence naturally follows, and connection with the right guests and clients becomes easier, more genuine, and more sustainable.

At the heart of Lucky Blue is still the same goal it’s always been: to help people create spaces, brands, and businesses that feel thoughtful, welcoming, and true to who they are — all while providing great service and leading with care, not pressure.

If you’re ready to create custom + classic decor that sets your vacation rental apart — or you’re craving clarity on how you show up as a host or business owner — you’re in the right place.

Let’s do this.

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