Short-Term Rental Listing Audit | STR Optimization Service for Hosts

Stacey DiCarlo, Founder + Chief Creative - Lucky Blue
đź“‹ Short-Term Rental Listing Audits

Personalized insights to help your property stand out and succeed

Running a short-term rental means juggling a lot—from guest communication and cleaning schedules to pricing and marketing. With so much going on, it’s easy to miss opportunities that could make a big difference in your bookings, guest satisfaction, and overall success.

That’s where I come in.

As a Superhost and vacation rental expert, I’ve created a detailed, personalized Short-Term Rental Audit Service to help you take a fresh look at your listing—through the lens of your ideal guest.

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✅ What’s Included in Your STR Audit:

Each audit is custom-tailored and includes feedback and recommendations on:
  • Your Ideal Guest Profile – I’ll help you define who your listing is truly for so you can attract more of the right people.
  • Your Listing, including title, description, photos, and SEO keywords – Are you speaking to the right guest with the right message? Are your images telling the full story of your space? Is your listing optimized for visibility in Airbnb or VRBO search?
  • Your Property design, aesthetic, and amenities – Does your space reflect a clear brand or guest experience? Are you highlighting what makes your property unique? Are you offering amenities that your ideal guest demands? 
  • Guest Experience Touchpoints – How personalized and welcoming is your space?
  • Competitive Analysis – I’ll review comparable nearby listings your ideal guests are likely to consider, and identify how you can stand out.
  • Mission Statement & Unique Value Proposition Brainstorming – I’ll craft personalized statements to help clearly communicate why your property is special, and how it serves your ideal guests.
  • Actionable Recommendations – You’ll receive easy-to-implement ideas to boost your listing’s clarity, appeal, and performance.
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🎯 Who This Is For:

This service is perfect for you if:

  • You’re a seasoned host who feels too close to your listing and want a fresh, expert perspective
  • You’re launching a new rental or taking over a family property, and want to start strong
  • You're curious about the competition in your market, and wonder how your listing stacks up
  • You want to improve your marketing strategy, including SEO, web presence, email marketing, and social media
  • You simply don’t have the time to audit everything yourself—but know it’s time for a thoughtful reset

Stacey DiCarlo, STR Listing Audits for Hosts
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đź’¬ Why I Offer This

I created this audit service to support hosts who care about doing things well. I believe the most successful short-term rentals are the ones that tell a clear story, understand their audience, and make thoughtful choices—both online in the listing and guest communications, and on-site at the property during a stay.

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📥 What You’ll Receive

You’ll receive a clear, easy-to-digest PDF report with personalized notes and suggestions—no fluff, no judgment—just honest, strategic feedback to help you improve your listing and guest experience.

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🤝 Let’s Get Started!

Interested in an audit or want to know if this is the right next step for you? Sign up to get on the waitlist for my next round of audits! And you can always reach out @theluckyblueshop or email me directly at hello@luckyblueshop.com with any questions!